Nearly 50% of people first check online when looking for available properties. If you're not investing in digital property marketing, no one will find your rentals. A strong landlord marketing strategy could give you an advantage in a competitive market.
Not sure how to start finding tenants? Use these proven strategies to ensure tenants find you online.
Generate Tenant Reviews
Invest in keeping your current tenants happy. Happy renters are more likely to renew their leases. Increasing renewals will boost your occupancy rate.
Improving tenant satisfaction will also help you generate positive reviews. Generating positive reviews will strengthen your reputation online.
Over 90% of people read reviews to determine a local business' quality. Another 72% don't take action until they've read reviews. Future tenants may not trust you as a landlord if they can't find tenant reviews online.
To keep renters happy, consider:
- Allowing automated rent payments
- Prioritizing maintenance
- Offering incentives and property upgrades
- Using a tenant portal to communicate
Otherwise, hire a property management company. They can interact with tenants to boost satisfaction rates on your behalf.
Upgrade the Rental Property Listing
An outdated rental property listing that lacks helpful information won't attract renters. First, clean your rental property. Make any necessary upgrades to make the rental more attractive.
Stage the property. Help renters imagine themselves living there. If the space looks cluttered, they won't look at it in person.
Upgrade the rental property listing to include:
- A compelling header
- Descriptions of the property
- A list of amenities and unique features
- Nearby venues and shopping options
- Parking options
- If the property is pet-friendly
- The rental rate
Hire a professional photographer. Eye-catching, crisp images will help the property stand out from others online. You'll generate more traffic and renter applications.
Invest in Online Advertising
Digital advertising will help your listing appear in front of more local renters. Use Facebook Ads to appear on Facebook and Instagram. Share beautiful images or videos of the property to generate clicks.
Use Google Ads to appear on search engine result pages or websites on Google's Network. Gaining more online visibility will help you reach renters before competitors.
Hire a Property Management Company
Applying these landlord marketing tips alone will take time from your already busy schedule. Instead, invest in property management services. An experienced property manager will help you generate more rental income.
A full-service property management company can handle everything from evictions to property maintenance. They'll improve tenant living experiences, leading to more renewals.
Choose a company that uses proven strategies and state-of-the-art technology. Their techniques and resources will save you money and boost your ROI.
Request Property Marketing Services
Remember, you don't have to apply these property marketing strategies alone. Instead, hire a property management company. Their experience and expertise can help you thrive in a competitive market.
PMI Essential has 20 years of experience in the real estate asset management industry. We use state-of-the-art technology to help clients maximize their profitability. We can make property management manageable!
Need help finding tenants? Contact us today to request our landlord marketing services.
